RAIFFEISENBANK
Internal communication with a focus on Generation Z
ASSIGNMENT
Raiffeisenbank approached us to look at HR communication through the eyes of young people. The goal was to find out how legible the communication is, where employees lose attention, and what can make a difference in whether the message gets through.
SOLUTION
We entered the Raiffka environment and began to look at internal communication as young people see it. We conducted extensive research based on several parts. We conducted in-depth interviews with young employees across branches and headquarters. We organized two focus groups in which we examined how Generation Z perceives corporate topics. We also spoke to managers who have the youngest generation in their teams. We also included data and insights from the Employer Branding team.
We then compared HR and marketing's expectations of how their messages should be received with how internal Generation Z actually perceives them. We examined which formats work, where information gets lost, and what communication method is most readable for young employees.
The output was a clear traffic light of recommendations and specific suggestions for where to move communication. We brought open feedback that precisely identified the needs of young people and showed what could increase the flow of information.
